In this non commissioned personal project for university, the task was to redesign packaging that we deemed to be unsuitable or could be improved upon. I chose to redesign the packaging for a series of milks from Asda.
The packaging on most milks aren't particularly imaginative or appealing. They just 'do the job' most of the time. With this project I wanted to change that, and appeal more to the kid demographic with round and friendly cows.
As a lactose intolerant person I see a lot more interesting packaging from oat and soya substitutes, and I wanted to carry that influence over onto these designs.